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So, um, I completely forgot to post your assignments for the week. My sincere apologies. For this week’s class, you’re supposed to be reading about datamining and micro-targeting. In addition to the Applebee’s America reading, please read these articles.

Also, if you’re up for up, dive into Newsweek’s 50,000-word article about the campaign. It’s REALLY long, yet very engaging reading. There’s not necessarily a ton of tech-specific in it, but key to understanding how this particular race was won.

Your blog topic for the week: Should we be okay with micro-targeting? Is the trade-off in personal privacy worth getting more specific and tailored political messages?

Be sure to check out change.gov.


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